How to build brand energy

Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside

In this week’s guest post, Grace Gordon, former Senior Director of Brand Marketing at CashApp and former Global Brand Creative Director at Netflix, Global Editorial Director at Nike and Senior Planner at Apple, shares a case study about making cultural hits. Grace writes a newsletter, Great Point by GG, where you can read more about brands, culture, cr…